Does slow living have a branding problem? With James Wallman - The Slow Home Summer Series

PodcastSeason 1

Jan 26

Written By

WELCOME TO THE SLOW HOME SUMMER SERIES! BEN AND I ARE TAKING A BREAK OVER JANUARY, SO WE'RE WE REVISITING SOME OF THE BEST EPISODES OF THE PAST COUPLE OF YEARS.

James Wallman is an ex-adman and trend forecaster who also wrote the excellent book, Stuffocation and coined the phrase ‘experientialism’.

This conversation was a really interesting one - much more of a true conversation than an interview - as I found James asking me as many questions as I did of him!

We talk about minimalism’s branding issue and why he thinks that experientialism is the way to make a life of less, more appealing to the mainstream. We also look at the overwhelming number of choices we face each day and why experiences will almost always trump stuff.

James also had some ridiculously straightforward advice for me when I tell him I sometimes just feel so damn defeated by the rampant consumerism happening across the globe.

I loved this conversation and have found myself thinking a lot about how we discuss the idea of simple or slow living, and I think James is right - we might have a branding problem! What do you think?

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